Today, the Organizing Committee “Sochi 2014″ formally introduced licensing program XXII Olympic Winter Games and XI Paralympic Games 2014 in Sochi. The program includes several large-scale units: the holding of tenders for the right to possess a license, the protection of licensed products, the launch of philatelic and numismatic programs.
First licensed products with the symbol “Sochi 2014″ will go on sale in Russia by the end of 2010. The plans of the Organizing Committee - Olympic opening hypermarkets in Moscow and Sochi and release a record - about 5000 - the number of titles licensed products “Sochi 2014″ on domestic and international markets.
The presentation of the licensed program opened by the President of the Organizing Committee of the Sochi 2014 Dmitry Chernyshenko and Director General of Federal State Unitary Enterprise “Goznak” Arkady Trachuk signing of a bilateral licensing agreement. Among the main obligations under the treaty - the creation and implementation of security system products, the production marks protection, interaction with licensees, and consulting.
Director of Federal State Unitary Enterprise “Goznak” Arkady Trachuk said:
“Federal State Unitary Enterprise” Goznak “- world-class company, which for many years worked in the market of security products and delivers it to dozens of countries. Solutions that Goznak offers protection of licensed products with the symbol of the Olympic Winter Games 2014 in Sochi, is a set of visual and hidden, printing and electronic means to protect such products from its attempts to forge. This protective complex based on the latest developments in the world used to protect the brand and for the control of excisable goods. It allows real-time control and at the production of goods with Olympic symbols in the course of their treatment. In developing our proposed solution, we relied on the experience of previous Olympics, and the trend in which companies operate today - a world leader in the field of defense technology.
The presentation also took part in the managing director of production and technologies of the international alliance OpSec Tom Taylor (Tom Taylor), who shared his experience of working with the Organizing Committee “Vancouver 2010″ on the protection of Olympic and Paralympic symbols in preparation for the Games in Vancouver.
According to the President of the Organizing Committee of the Sochi 2014 Dmitry Chernyshenko, the implementation of the licensing program “Sochi 2014″ will take place in stages. Throughout 2010 will undergo a competitive selection of licensees on a wide range of product categories, paper-stationary goods, stationery, sports equipment, equipment, food, toys, etc.) with the signing of the relevant license agreements. Already see the License is actively accepting applications.
Most ambitious projects in the licensing program of the Sochi 2014 Olympics will be the opening of hypermarkets in Moscow and Sochi in 2012 and 2013, respectively.
Having achieved an unprecedented result in the attraction marketing partners of the first level, the organizing committee “Sochi 2014″ continues to set records. According to preliminary calculations the total number of items of goods and services with Olympic symbols must attain a mark of 5000 items.
Speaking about the priorities in the framework of the licensing program of the Sochi 2014, Dmitry Chernyshenko said:
“The dream of every fan of Russia - in person support team at the Olympic competitions in Sochi, or at least, end up with gifts for future Games. Among the priorities of the Organizing Committee - to provide for the fullest possible opportunity. Already in 2010, products with Olympic symbols protected by a special mark “Goznak”, goes on sale in all regions of Russia. Later you can buy it and outside the country. And it is - an important step not only in preparing for future Games, but also in their promotion.
This also is consistent with, and signed agreement of intent with the Federal Communications Agency (Rossvyaz). Since the first modern Games in 1896, postage stamps issued by the host country the Games have become one of their inalienable attributes. The organizing committee “Sochi 2014 and the Federal Communication Agency, continuing this tradition by releasing the first set of Olympic stamps in 2011.
“Despite all the technological advances, a postage stamp is not losing its way. It remains a symbol of communion between people and countries, reflecting the most important cultural, political and sporting events. We hope that these stamps, envelopes and postcards, on the Olympic Games in Sochi, not only occupy a worthy place in the collections of philatelists around the world, but also help to bring something important to people close to us, our friends and colleagues. In addition, the implementation of this program will contribute to the overall success of the treasury Games in Sochi “- added Dmitry Chernyshenko.
As the popularity and scale of production of a postage stamp could rival only coins. Tradition of Olympic coins a little younger, but it is one of the important elements accompanying the Games. Draft numismatic program prepared by the Organizing Committee “Sochi 2014″ with the support of the Bank of Russia, and soon to be released its details.
