The organizing committee “Sochi 2014″: a license to protect
Today, the Organizing Committee “Sochi 2014″ formally introduced licensing program XXII Olympic Winter Games and XI Paralympic Games 2014 in Sochi. The program includes several large-scale units: the holding of tenders for the right to possess a license, the protection of licensed products, the launch of philatelic and numismatic programs.
First licensed products with the symbol “Sochi 2014″ will go on sale in Russia by the end of 2010. The plans of the Organizing Committee - Olympic opening hypermarkets in Moscow and Sochi and release a record - about 5000 - the number of titles licensed products “Sochi 2014″ on domestic and international markets.
The presentation of the licensed program opened by the President of the Organizing Committee of the Sochi 2014 Dmitry Chernyshenko and Director General of Federal State Unitary Enterprise “Goznak” Arkady Trachuk signing of a bilateral licensing agreement. Among the main obligations under the treaty - the creation and implementation of security system products, the production marks protection, interaction with licensees, and consulting.
Director of Federal State Unitary Enterprise “Goznak” Arkady Trachuk said:
“Federal State Unitary Enterprise” Goznak “- world-class company, which for many years worked in the market of security products and delivers it to dozens of countries. Solutions that Goznak offers protection of licensed products with the symbol of the Olympic Winter Games 2014 in Sochi, is a set of visual and hidden, printing and electronic means to protect such products from its attempts to forge. This protective complex based on the latest developments in the world used to protect the brand and for the control of excisable goods. It allows real-time control and at the production of goods with Olympic symbols in the course of their treatment. In developing our proposed solution, we relied on the experience of previous Olympics, and the trend in which companies operate today - a world leader in the field of defense technology.
The presentation also took part in the managing director of production and technologies of the international alliance OpSec Tom Taylor (Tom Taylor), who shared his experience of working with the Organizing Committee “Vancouver 2010″ on the protection of Olympic and Paralympic symbols in preparation for the Games in Vancouver.
According to the President of the Organizing Committee of the Sochi 2014 Dmitry Chernyshenko, the implementation of the licensing program “Sochi 2014″ will take place in stages. Throughout 2010 will undergo a competitive selection of licensees on a wide range of product categories, paper-stationary goods, stationery, sports equipment, equipment, food, toys, etc.) with the signing of the relevant license agreements. Already see the License is actively accepting applications.
Most ambitious projects in the licensing program of the Sochi 2014 Olympics will be the opening of hypermarkets in Moscow and Sochi in 2012 and 2013, respectively.
Having achieved an unprecedented result in the attraction marketing partners of the first level, the organizing committee “Sochi 2014″ continues to set records. According to preliminary calculations the total number of items of goods and services with Olympic symbols must attain a mark of 5000 items.
Speaking about the priorities in the framework of the licensing program of the Sochi 2014, Dmitry Chernyshenko said:
“The dream of every fan of Russia - in person support team at the Olympic competitions in Sochi, or at least, end up with gifts for future Games. Among the priorities of the Organizing Committee - to provide for the fullest possible opportunity. Already in 2010, products with Olympic symbols protected by a special mark “Goznak”, goes on sale in all regions of Russia. Later you can buy it and outside the country. And it is - an important step not only in preparing for future Games, but also in their promotion.
This also is consistent with, and signed agreement of intent with the Federal Communications Agency (Rossvyaz). Since the first modern Games in 1896, postage stamps issued by the host country the Games have become one of their inalienable attributes. The organizing committee “Sochi 2014 and the Federal Communication Agency, continuing this tradition by releasing the first set of Olympic stamps in 2011.
“Despite all the technological advances, a postage stamp is not losing its way. It remains a symbol of communion between people and countries, reflecting the most important cultural, political and sporting events. We hope that these stamps, envelopes and postcards, on the Olympic Games in Sochi, not only occupy a worthy place in the collections of philatelists around the world, but also help to bring something important to people close to us, our friends and colleagues. In addition, the implementation of this program will contribute to the overall success of the treasury Games in Sochi “- added Dmitry Chernyshenko.
As the popularity and scale of production of a postage stamp could rival only coins. Tradition of Olympic coins a little younger, but it is one of the important elements accompanying the Games. Draft numismatic program prepared by the Organizing Committee “Sochi 2014″ with the support of the Bank of Russia, and soon to be released its details.
Sochi increases the level of hospitality
The organizing committee “Sochi 2014″ held a training seminar for the hospitality industry of Sochi, on the effective management of the hospitality industry. The seminar took place within the educational program for managers and staff of hotels.
The seminar addressed issues of philosophy of hospitality, the introduction of modern standards of service, the methodology for establishing procedures to improve the quality of services provided.
Along with coaches, experts, workshop participants identified the current problems and challenges of the hospitality industry of the city of Sochi in preparation for the Olympic and Paralympic Winter Games in 2014, and reviewed examples of best practices of the world hotel industry.
The Games 2014 in Sochi will be 42.437 rooms in all categories to ensure the most comfortable living conditions for athletes, officials and guests of the competition.
It is already being modernized hotel fund Sochi: comprehensive maintenance three-star hotel complex “Loo” (750 rooms), is being renovated Joint Sanatorium “Sochi” (360 rooms), spa hotel “Rus” (265 rooms), three-star resort “Golden Spike” ( 300 rooms).
Olympic Money
By the Sochi 2014 Olympics will be new money. By the upcoming 2014 Olympic Games in Sochi Central Bank of Russia in addition to traditional commemorative coins with Olympic symbols promises to release a paper “Olympic” money.
According to First Deputy Central Bank Chairman George Luntovsky, this bill will be one of the running denominations - 50, 100 or 500 rubles. So far, Central Bank of Russia has never produced commemorative paper money with the symbols of the Games. Similar bills in comparison with the commemorative coins are issued in general very rare in the world. New Olympic commemorative banknotes were issued for the Games in Beijing in 2008. Previously released only coins with Olympic symbols. Russia has a chance to become the second country, which released the Olympics commemorative bank notes. Bank of Russia also intends to issue coins with Olympic symbols in 2011. Bank leads the negotiations with the Olympic Committee.
Stage Freeride World Tour will be held in Sochi in January
Russia Stage the Freeride World Tour, Nissan Russian Adventure by Swatch, which will bring together the best riders in the world, freestyle skiing and boarder cross, will be held in Sochi’s Krasnaya Polyana ski from 21 to 25 January, told RIA Novosti on Monday, the representative of the Agency of sport communications 360SCA Hope Krasnov.
“In Russia during the World Freeride Tour will bring together the best riders in the world, freestyle skiing and boarder cross, including two Russian athletes who received wild card (invitation) from the organizers of the stage”, - said the agency interlocutor.
In the first stage of the Freeride World Tour made by Egor Sorokin - Alpine Skiing (Moscow). Women set off the tour this year will begin only with the second phase - Nissan Freeride of Chamonix-Mont-Blanc, which kicks off January 28 in Chamonix (France). It was made by Russia athlete, team rider Nissan, skier Veronica Sorokina from Moscow.
The prize fund in the event this year will be 200 thousand dollars. Championship, traditionally held in four stages: Nissan Russian Adventure by Swatch (January 21, Krasnaya Polyana, Sochi); Nissan Freeride of Chamonix-Mont-Blanc (January 30, Chamonix, France); Nissan Tram Face - Squaw Valley USA (February 27, Squaw Valley, USA) and the final stage, following which will be determined on the freeride world champion, will be the traditional race in Verbier (March 20, Switzerland).
By 2010, around the world have already organized 17 independent qualifying competition - Freeride World Qualifier Events (FWQ), who have passed strict certification by the International Council of professional freeriders (Pro Freeriders Board). All events have the same evaluation system according to the standards of the world championship. These competitions will select from among the world’s best young riders for further participation in the Freeride World Tour. The first qualifying competition in Russia - Snowweek 2010, will be held January 26-31, also in Krasnaya Polyana, immediately after the races for the championship.
Completed laying the foundation for the future Ice Palace for figure skating in Sochi
JSC Builders “Association Ingeokom” have completed laying reinforced concrete foundation of the future of the Ice Palace of Sports for figure skating competitions and short-track for 12 thousand spectators, the report said HC “Olimpstroy”.
Now the builders begin a new phase - installation of metal frame of the Ice Palace, which is scheduled for completion by the end of 2010.
The first cubic meter of concrete in the foundation of the Ice Palace for the sport of figure skating competitions and short-track was flooded on Sept. 19, 2009 in the presence of Vice-Premier of Russia Dmitry Kozak, President of GK “Olimpstroy” Taimuraz Bolloeva, President of the ANO “Organizing Committee Sochi 2014″ Dmitry Chernyshenko, chairman of the IOC Coordination Commission, Jean-Claude Killy and Olympic champions Tatiana Navka, who laid the foundation of the Olympic commemorative object capsule.
In October 2011 the construction of the Olympic sports facility will be completed.
Construction of Olympic facilities and infrastructure in Sochi for the Olympics in 2014 will cost at 195.3 billion rubles, whereas previously the cost of the Olympics was estimated at 206 billion rubles.
The development of Sochi as a tourist center of all the money earmarked for urban development and construction of Olympic venues, will be spent 80%, and only the remaining 20% - on the Games themselves. Results for the 2014 Winter Olympics in Sochi will 235 objects.
